Blog
Demystifying Creative Performance: What We Learned from $5M Across 100+ Video Ads
After reviewing more than $5M in spend across 100+ video ads, a few repeatable truths emerged about hooks, message-format fit, iteration, and why creative performance is a system rather than a mystery.
ResearchMar 23, 2026
Creative Strategy as Infrastructure: How AI Agents Turn Expertise Into a Scalable System
How codified expertise and agentic AI infrastructure are redefining the speed-vs-quality tradeoff in creative strategy.
ProductFeb 7, 2026